AdSitu builds on the InfoSpot technology to provide more targeted and more relevant advertisement placements.

How does it work?

As visitors read through a page on your site, the ads shown on the page rotate depending on the InfoSpot the visitor is viewing at any time. This can provide a much more targeted ad campaign along with additional and unique advertisement opportunities.

For example, if you have a page about travel information to Los Angeles, you might have existing ads that shows listings about hotels and airfare. But when your readers are using InfoSpots to find out specific destinations highlighted on this page, AdSitu can rotate your existing ads to be about Hollywood, Venice Beach, the Getty Center, etc. The content of InfoSpots remains the same.

In essence AdSitu creates a multitude of monetization opportunities on every page. For each topic your readers express interest in by visiting an InfoSpot, AdSitu translates that into an additional monetization opportunity for you.

I currently have an advertisement provider. Do I have to switch to use AdSitu?

No. AdSitu can interface between your site and any third-party advertisement placement agency that you may currently utilize for ads. We simply allow you to better exploit the advertising opportunities that you currently have.